Over the last decade, Classic has been Liberty’s trusted partner, responsible for producing their complex advent calendars and retail packaging ranges.
“Liberty is a big brand, but not that big a company. Great working relationships like the one we enjoy with Classic are very important to us.”
To mark Liberty’s milestone 150th Anniversary, Classic delivered a limited-edition packaging collection that honoured Liberty’s rich heritage. The project spanned the men’s, women’s, & beauty advent calendars, a coin box, and a complete reimagining of their iconic retail bags.
“We have worked with Classic on numerous projects over the last fourteen years. In this time, I have always found the team there to be truly collaborative and, in many ways, considered an extension of our own team.
The 2023 revamp of the advent calendar was simply stunning. Whenever I revealed it to one of my colleagues for the first time, it was more often than not received with a gasp! After almost two years in the making, we were so excited to launch Classic’s reimagining of what has become the most iconic product in the Liberty lineup to the rest of the world.”
